Topic: Big Ten reassess division names (Read 467 times)

Crusader · « **on:** February 03, 2012, 03:12:04 PM »

Quote

Despite the initial backlash and concerns about sustainability, the Big Ten decided to hold off on changing the names. Delany wanted to let them "breathe a bit" and reassess after the 2011 season.

The league hired an independent market research firm to survey Big Ten football fans about Legends and Leaders during the season. The goal was not only to see who liked the names and who didn't, but whether the names could connect with fans and, ultimately, if the names would remain.

Surveys were distributed on game weekends at 10 Big Ten stadiums this past fall, as well as at the league's inaugural football championship in Indianapolis. Fans completed the surveys online.

The results are in, and ESPN.com got the first chance to see them.

Bottom line: Legends and Leaders will remain through the 2012 football season.

Here's the part that will surprise some folks: Many Big Ten fans seem to want it that way.

Of the 516 fans surveyed, 57 percent either liked the division names "somewhat" or "very much." About 35 percent disliked the names somewhat or very much, while only 8 percent were neutral.

The study found that fans warmed up to the names as the season went along and saw them as unique and reflective of Big Ten history.

http://espn.go.com/college-football/story/_/id/7536205/big-ten-reassess-legends-leaders-names

Firehawk · « **Reply #1 on:** February 03, 2012, 03:25:13 PM »

sorry still hate em...

YadiFrazier · « **Reply #2 on:** February 03, 2012, 03:34:38 PM »

I never got a survey!!!

Nor did my brothers or other friends we go to games with. If we had, there would have been 6 more dislike very much votes.

illiniman94 · « **Reply #3 on:** February 04, 2012, 09:25:51 AM »

I actually kind of like them now that I have had time. Better than some geographical name that makes no sense......here is a better idea.....kick PSU and Brasky out and go back to one DIVISION!!!!!!!!!!