If it's any consolation, Illinois does an all around poor job of marketing themselves from both an athletic and academic perspective. Our experience at Illinois when my oldest son was making campus visits was by far the worst on-campus experience of all the universities we visited (which included: Illinois, OSU, Purdue, Miami, Butler, Vanderbilt, Dayton, Ohio U, W. Kentucky, and a few other smaller schools on the athletic side). Illinois just seemed to not care. It was weird.