Not cheap, just not Boston type payroll.
Cubs have had one of the higher payrolls in the league last few years already..top 10 going back to 2004
http://content.usatoday.com/sportsdata/baseball/mlb/salaries/team/20116th -this year
3rd -2010
3rd-2009 (Boston 4th that year)
8th -2008
8th - 2007
7th - 2006
9th -2005
7th - 2004
Now yes, some of these years there has been a 20+ million gap between Sox and Cubs...but the Sox have also been contenders the last several years too...teams have a tendency to spend more if they have a shot to win...if the Cubs were in a similar spot we might have had a higher payroll still, but top 10 isn't bad. it can buy you a heck of a team if you know what you are doing. its certainly not small market payroll, or a payroll where you better start building a farm up because its going to be your only way to win.
Now in the past that money was not spent wisely, but that's the point. Bring in somebody that will spend it wisely, hopefully. Whos also built a team already under similar circumstances , under similar pressures and a similar team structure...I wouldn't be opposed to the TB guys...I just think TB and Chicago are 2 different worlds...Chicago fans are incredibly impatient...more fans go to a Monday afternoon game in Chicago then a weekend TB playoff game...and don't forget "103" its a number no team except the Cubs has hanging over it