I voted for Friedman and Maddon. The Rays have done what I want the Cubs to do - build a team that can win over the long haul with organizational depth, instead of trying to build a "competitive" team on a year-by-year basis by throwing gobs of money at "proven veterans". Despite being in the toughest division in baseball, with two teams that outspend them by a 4-1 factor, the Rays have made the playoffs 3 of the last 4 years (same as the Yankees, and more often than the Red Sox).
The Rays lost their best player of a year ago (Crawford) to the Red Sox. They traded one of their best pitchers of a year ago (Garza) for prospects and spare parts. And they still found a way to get to the playoffs, because they had a player in the minors (Desmond Jennings) who came up during the season to play in Crawford's place, and because they had other pitchers in their system who could make up for losing Garza. Contrast that to the Cubs current situation, where losing Wells and Cashner to injuries means we're subjected to a year of starts from Rodrigo Lopez, Doug Davis, Ramon Ortiz, etc.
Part of that is on Friedman (building depth) and part is on Maddon (using guys like Sam Fuld and Johnny Damon in a way that maximizes their effectiveness). I also like Maddon's willingness to do unconventional things, like using a catcher (John Jaso) in the leadoff spot because he has a high OBP. And when his closer (Troy Percival) was hurt in the 2008 postseason, Maddon wasn't afraid to use a rookie with almost zero major league experience (David Price) to close out Game 7 of the ALCS. Contrast that to Quade, who keeps trotting his veterans (Koyie Hill, Byrd, Soriano, Reed Johnson, Baker, etc.) out there game after meaningless game instead of seeing what his younger players (Colvin, Lemahieu, Welington Castillo) can do with regular playing time.